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About Me
Compelling digital content is equal parts storytelling and strategy, just like me. I earned a BA in English from Mercyhurst University, where I honed my craft as a writer. I then worked for five years as a content marketer, managing comprehensive digital marketing campaigns for brands big and small. In 2020, I founded my own freelance writing business offering expertly crafted copy and strategic content development to digital marketing agencies and small to midsize businesses.
Services
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Website copy is both an art and a science. When approaching a website rebuild or revamp, relying on design alone just won’t cut it. I combine creative writing techniques—such as tone and voice, point of view, word choice, and narrative—with technical website strategies—like search engine optimization (SEO) and lead generation—to craft effective copy that converts.
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Comprehensive and customized, a content strategy gives you powerful insights and action items to engage your target audience and attract customers across digital platforms. Using audience insights, keyword research, and brand analysis, I build out a detailed plan to help you drive business goals with a strategic content marketing campaign.
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Have a content strategy but no bandwidth to execute it? I offer outsourced content development, including blog posts, whitepapers, eBooks, newsletters, social media activation, and press releases. Because I have extensive experience in both writing and content marketing, you can trust that your content will be expertly written with your campaign and business goals in mind.
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For content agencies, businesses, or individual writers who need a second set of eyes, I offer editing and revisions for digital, professional, and academic writing projects. Editing services provide a thorough review of grammatical errors, sentence structure, and word choice. Revisions include broader suggestions for content, structure, and organization.
Get the Write Stuff
Looking for a word nerd to tackle your next content project?
Whether you’re an experienced or aspiring freelancer, I think we can all learn from each other's experiences. Here are my key takeaways from the past year.