Website copy is both an art and a science. When approaching a website rebuild or revamp, relying on design alone just won’t cut it. I combine creative writing techniques—such as tone and voice, point of view, word choice, and narrative—with technical website strategies—like search engine optimization (SEO) and lead generation—to craft effective copy that converts.

Comprehensive and customized, a content strategy gives you powerful insights and action items to engage your target audience and attract customers across digital platforms. Using audience insights, keyword research, and brand analysis, I build out a detailed plan to help you drive business goals with a strategic content marketing campaign.

Have a content strategy but no bandwidth to execute it? I offer outsourced content development, including blog posts, whitepapers, eBooks, newsletters, social media activation, and press releases. Because I have extensive experience in both writing and content marketing, you can trust that your content will be expertly written with your campaign and business goals in mind.

For content agencies, businesses, or individual writers who need a second set of eyes, I offer editing and revisions for digital, professional, and academic writing projects. Editing services provide a thorough review of grammatical errors, sentence structure, and word choice. Revisions include broader suggestions for content, structure, and organization.